At the beginning of the project, the purpose of the three founders of sweet potato express is very simple, just hope to be able to make the home decoration simple and happy, so that everyone chasing their dreams can have a comfortable residence. Use what you're good at to change a generation's taste in life.
During the development phase of yams express, CEO baiyunfeng made a request: "the core of our products must be to solve problems for users. "
In response to this requirement, the whole research and development department of yams has done a lot of market research. We found that the target customer group of yams accounts for a large part of the population in Beijing. They are faced with heavy work pressure and cruel social competition, but do not have a high-quality living environment. They need to be looked at and cared for as the center of society's future, so we thought, what if we could give them an apartment-like rental experience at a lower cost?
With this idea in mind, we imagined a scenario for the drifters in the north. We would rent a house at the same price and pay the cost of 5.4 yuan per day. We would not delay our work, but could easily settle the living environment in one day and enjoy the quality of living in an apartment. Create a circle, gather young people with the same hobby, and Pierce the space limitation of distance with the Internet platform of zero distance. Develop a unique way of life. All the ideas were assembled and the sweet potato was born. It was a combination of time, dreams and home decoration.
We are a group of post-80s entrepreneurs. Our products are mainly aimed at the rental housing market, including 1-day quick renovation program for tenants and 10-day quick installation program for owners. At the present stage, the main product is 1-day rapid renovation project, that is, through a day to renovate the poor environment of the rental housing into a distinctive style of apartment level residence, to create a one-day occupancy decoration mode without moving. For the owners, it not only improves the rental competitiveness of the property, but also increases the income of the property, and indirectly saves a lot of decoration costs and time costs. For the majority of tenants, the youth style design meets the personalized needs of young people, the ultra-high cost performance will not cause an increase in the cost of living for users, and the intimate product composition increases the quality of life for users.
From the industry integration point of view to say more deeply, who can make decoration workers professional, who can change the ecology of the entire industry. Put simply, advocate material auxiliary material is controllable inside resource limits, what the design sees is gotten is not difficult to realize also, only decorate worker is most difficult change, this is the difficult problem that the society develops comprehensively ability to solve. Sweet potatoes fast loading the established platform, is must through external access to accumulate heavy traffic order, attract decoration workers, hierarchical segmentation, with economic interests as the stimulus, to constantly pushing decorate worker professionalization process, certainly will will have huge impact on the industrial chain, will rewrite the rules of the industry, will also improve efficiency and standardization.
Just think, one day, we have a greater ability, we can better solve the problem of everyone's home decoration, survive in your daily life, let the home decoration is as simple as eating and sleeping, with sex.
The will of the sweet potato is to conduct a kind of life, so that everyone who pursues his dream can be encouraged when he is tired, can be supported when he is struggling, can be comforted when he is sad, and can have hope when he is down. We want to use our modest efforts to change the way of life of the younger generation.