Over the past decade, the concept of Chinese home decoration has undergone a great change, the traditional concept was overturned. With the gradual improvement of people's quality of life and the widespread popularization of hardcover room, the idea of soft outfit display is in vogue, soft outfit has been more and more cannot ignore in household decoration, and exceeded hard outfit day by day, become new household proposition. And "heavy adornment, light decorate" concept is popular, caused the rise of soft adornment market type growth!
Soft clothing in China started relatively late, there may be a lot of people will feel strange, even a lot of people still do not know what "soft clothing" refers to. A figurative analogy is to turn the whole room upside down and everything that falls down belongs to soft decorations. Big to furniture home spin, small to picture frame vase, soft adornment category is rich, make household can present profusion appearance, catered to nowadays society to be pursued to individuation, make go up to the enterprise, go down to the individual, the demand degree to soft outfit adornment rises sharply.
According to the relevant industry authority data shows that, as a sunrise industry, the demand for soft clothing is growing day by day, the annual consumption capacity has reached 400 billion - 700 billion yuan. To this, the expert inside course of study thinks in succession, industry of soft outfit will quicken development along with the transition of economy, development period forecast can as much as 10 years above, soft outfit market will usher in "best times". In the next 20 years, the big soft clothing industry will reach 10 trillion yuan, and China will become the largest soft clothing consumer market in the world.
Such a huge cake, naturally attracted countless people want to enter the market "a piece of the pie". Many hard outfit business, a large number of funds have transformed or directly entered the soft outfit market, the establishment of new soft outfit brand. More worthy of attention is that most of today's soft outfit enterprise or brand from a single product to combination, one-stop transformation, to provide consumers with the overall soft outfit has become a new trend in the development of the soft outfit market, become a new force in the field of decoration.
Undeniably, the rise of overall soft outfit has become the general trend. Overall soft decoration refers to adhering to the concept of unified style, consistent quality, customizable, optional combination, to provide customers with the overall soft decoration solution. The rise of the middle class, make household consumption upgrade gradually from function to the pursuit of a better life, more inclined to the overall soft outfit atmosphere. Integral soft outfit becomes a kind of vogue gradually, be brought into the first selection that lives in adornment, decorate.
It is in such a popular trend that the overall soft decoration of luxury 36 house has jumped out and become a high-end brand leading the trend of China's soft decoration market. Its global style soft decoration overall solution, by virtue of professional design integration, one-stop shopping guide platform, brand operating system three core advantages, as well as the product presents a variety of cultural atmosphere, by the vast number of consumers welcome, so once launched has a huge market.
At present, the luxury meaning 36 curtilage overall soft outfit, in line with the "one house one life" brand position, fusion of European, Chinese, American, modern, exotic 5 design style, improve the overall soft outfit style design and product structure collocation, toward deep level, multi-angle, all-round development trend, planning "A + B + C + D" background, wallpaper, curtain, display four core series products, aims to promote the depth of the household soft outfit, more consumers with more modern and artistic high-end products. In the future, in the face of huge market potential, the overall product scale of luxury 36 house soft decoration will be further expanded, and its development prospect is even brighter.
At present, the domestic overall soft clothing industry is still a kind of emerging force, compared with foreign countries there is a lot of room for development, and such as luxury 36 residence overall soft clothing brand is also a few. Believe with the continuous development, progress. The emerging concept of "whole soft outfit" will be widely accepted by the public, and people will increasingly rely on this kind of effortless soft outfit model.