Data show, at present countrywide furniture makes an enterprise to already amounted to more than 50 thousand, the number of people that employ amounts to more than 6 million. With the development of China's market economy after the reform and opening up, the furniture industry has ushered in a period of rapid growth. At present, China's furniture production capacity has accounted for 25 percent of the global share, becoming a veritable number one furniture manufacturer. The rise of the furniture industry has driven the development of the economy and created an industry atmosphere of fierce competition. For furniture enterprises, if they cannot establish the core value of the brand and create a strong brand influence, then it is difficult to maintain a sustainable development path under the development trend of economic globalization.
From 1996 to 2015, every session of shenzhen international furniture exhibition, let a person remember, especially for large furniture manufacturer, shenzhen international furniture fair in recent years emphasizes the theme of "original design" concept, on the basis of not only participate in the exhibition received some orders, but also enhance the brand value and influence, in the new international vision platform, see a future design trends, development trend, recognize the importance of product upgrading, and original design.
The core value of a brand is not a word, a word can describe, but a kind of introverted temperament, can bring consumers a more intuitive feeling. For the majority of domestic furniture enterprises, shenzhen international furniture fair is undoubtedly to create a strong global furniture brand ideal platform. According to the previous exhibition of enterprises, businesses, previous shenzhen furniture exhibition not only a large number of enterprises, and the flow of people is really considerable. On the one hand, through participating in the exhibition, furniture enterprises can understand the strength and development concept among peers, and even understand the advantages of foreign famous furniture brands. On the other hand, through the shenzhen furniture fair, show the comprehensive strength of the brand, the advantages of original design, enhance the brand influence of the enterprise, establish a good image. And in the future development road, the furniture enterprise through the complement of the strong points unceasingly innovates, consummates the communication channel and the brand construction, believes that in the shenzhen international furniture fair the stage will certainly produce more and more international furniture brands.
Shenzhen international furniture fair presents brand advantages in an all-round way
In order to better promote the development of the industry and cope with the transformation of the industry, the 30th shenzhen international furniture fair, which will be held in the shenzhen convention and exhibition center on March 22, 2015, will continue to take original design as the core concept and pay more attention to the all-round advantages of various furniture brands. Key services to create high-end luxury custom-made furniture hall, engineering pavilion pavilion, whole house custom-made furniture, children furniture, solid wood home city hall, original personality pavilion, etc., as well as EXD whole household international exhibition design institution, the furniture industry exhibition design services, etc., different furniture enterprises, also will be invited to the different pavilions, all-around incisively and vividly show the brand advantage.
It is understood that shenzhen international furniture fair will also introduce international designers from Italy, Sweden, Hong Kong and Taiwan to the industry to list the design Tours of diverse cultures. Meeting with international commercial brands exchange collision, create business value; Share the professional design experience of international masters for professionals; Multi-angle display creative design of the brand. No matter want to understand the club furniture design, hardcover house furniture design, hotel furniture design, or villa home design and space design and so on, will be able to in this international first-class furniture exchange grand meeting has a harvest.
From March 19 to 22, 2015, shenzhen convention and exhibition center, shenzhen international furniture fair, in the design city full of fashion and dynamic atmosphere, once again invites all professionals to participate in this grand meeting full of visual beauty and mode change, experience brand charm in the form of innovative exhibition, and lead the future of the industry by focusing on original design.